How to View Analytics on TikTok

You try to become popular here, watching your views grow (or hope they are), and suddenly you think: ‘How do you even know what works and what doesn't?’. Yes, yes, it's time to figure out how to view analytics on TikTok, because without this data you are like a driver without a navigator - you seem to be driving, but where are you going?

Why do you need TikTok Analytics in the first place?

Let's be honest: TikTok isn't just ‘shoot and post’. It takes a plan, a strategy, and some analytics to figure out what hooks viewers. Here's why you need TikTok analytics:

• Who's watching you? Want to figure out if it's zoomers, millennials, or just your friends? Analytics will show you.
• What's going in? Which videos are garnering likes and which ones are getting silence?
• When to post? Find out the best hours to fire off recommendations.

And yes, if you want to look more solid, buy TikTok views can help a bit. But more on that in a bit.

How to turn on TikTok Analytics

If you're still using a personal account, the news is that you're not getting access to analytics just yet. But that's okay! Upgrading to a Pro account will solve the problem.

Here's how to do it:

1. Go to your profile and click on the three dots in the corner.
2. Select ‘Manage Account’ and switch to a business or creator account.
3. That's it. You now have access to analytics.

Lifehack: If your videos aren't getting a lot of attention yet, you can try buying TikTok likes to drum up some interest.

How to check analytics on TikTok

Okay, you've enabled analytics. Now the question is: how to check TikTok analytics? It's easier than it sounds:

1. Open your profile and go to Author Tools. There you'll find the coveted ‘Analytics’ button.
2. Explore the tabs:

• Overview: See how many views, subscribers, and visits your profile has.
• Content: See which videos have hit the best.
• Subscribers: Gender, age, location - all your viewers are in the palm of your hand.

The trick: If it seems like your video isn't popular enough, buying TikTok followers can add some weight to your efforts.

How to see analytics of a specific video

Sometimes you want to know what's going on with a particular video. Here's how to see video analytics on TikTok:

1. Open the video you're interested in.
2. Click on the three dots (yes, yes, those three dots again).
3. Select ‘Analytics’ and watch:

• Views: How many people have seen your masterpiece?
• Viewing Time: How long did they watch? The TikTok algorithm loves this.
• Comments and Sheers: How actively people interacted with the video.

How to use analytics to grow

You have learned how to get TikTok statistics; the next step is to figure out what to do with that information. Follow these steps:

1. Analytics will tell you when your audience is most active. That's when your videos have the best chance of landing in recommendations.
2. Use data to understand what your viewers like. Dance? Mini-dramas? Tutorials?
3. Want more comments? Ask a question in the description. More sharers? Make a video that people will want to share.

And what about Live Analytics?

If you're hosting broadcasts, TikTok collects real-time analytics too:

• How many viewers came?
• How many giveaways did you receive? (A nice bonus if you want to make money).
• How long did people stay?

Bottom line: Analytics is your best friend

You have gained a better understanding of how to access your TikTok statistics and how to use this data to your advantage. With analytics, you can see what's getting traction, when to publish, and how to refine your content. Also, if you're feeling uninspired, you may speed up your progress by purchasing TikTok likes.

Get in there with your analytics, look at the numbers, and make some viral content. Maybe your video will go viral and become a worldwide phenomenon!