A network that is more useful and just cool for brands: TikTok or YouTube?

March 14, 2025 — 5 mins read
TikTok Youtube
A network that is more useful and just cool for brands: TikTok or YouTube?

It's the question of the century: should you use YouTube or TikTok? Which platform will offer your brand more money, people who are interested in it, and buzz? You have arrived at the right place if you have already pondered questions such as "does TikTok pay more than YouTube" or "which is better, TikTok or YouTube?" Now that we have everything broken down, let's end it with some instances of amazing brands, of course. It is important to note that each platform is beneficial in its own manner; yet, subtleties can completely transform your strategy.

We talk about the most popular video platforms!.

Have you ever pondered the reasons behind why Starbucks hosts Challenges on TikTok and why Nike mostly uses YouTube to produce long-form documentaries? Because every platform is like a different universe with its own set of rules and regulations. Both speed and passion are important to TikTok. YouTube possesses both depth and durability. Listed below is a summary of the areas in which your efforts will yield the most fruit.

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It's short, it's enjoyable, and it goes viral.

People are able to dance, laugh, and forget the reason they opened the TikTok app in the first place when they are using it. Short films (ranging from 15 seconds to three minutes) are the most important skill. Creativity and the ability to anticipate trends are essential to achieving success in this field.

Is there an example? The Chipotle. A challenge called #GuacDance was introduced by this fast food establishment, and it quickly became popular on TikTok. In order to obtain free guacamole, millions of people danced. Because of this, there was an increase in both sales and mentions of the brand. What about the National Basketball Association? The sports league became a TikTok sensation as a result of their short videos that captured stunning moments from games and went viral.

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Long format, depth, and "all-time" material are all features of YouTube.

On YouTube, you're in a different league. People may watch interviews that last about an hour, learn how to make complicated cuisine, or get an understanding of money on this platform. The lifetime of the material is an important characteristic. Both one year from now and five years from now, your video has the potential to bring in traffic.

Is there an example? It is Red Bull. Their YouTube account has a variety of content, including live broadcasts, documentaries, and extreme sports. It is not possible to accomplish it in the format of TikTok. Take, for example, TED Talks; videos uploaded to YouTube from conferences continue to receive millions of views even after years have passed.

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Who tends to congregate in certain locations?

TikTok is the platform that is dominated by zoomers. You have arrived if you want your brand to be popular among people who are 15 years old. On the other hand, YouTube is a platform where people of all ages, from teenagers to senior citizens, may use it.

What is an example? The beauty brand Fenty. Both TikTok and YouTube are utilized extensively by Rihanna's brand, with TikTok being used for quick instructions and YouTube being used for deeper beauty tutorials. Coca-Cola, on the other hand: their viral There are millions of people that take part in challenges on TikTok, whereas YouTube is home to high-quality advertising that tell storylines that are completely original.

Videos of varying lengths, including short videos and long videos

Using TikTok, things happen quite quickly. You just have a few seconds to get people's attention. Before the viewer becomes disinterested, the algorithm prefers for the video to come to a conclusion.

On the other hand, YouTube is a whole other thing. You are able to investigate a subject to its maximum extent, write a tale, or even create an entire series here. For instance, GoPro is known for producing lengthy videos that demonstrate the extraordinary capabilities of their camera. Not to mention National Geographic, what about it? The documentaries that they produce cannot be shown in the framework of TikTok.

Monetization: where can we find additional funds?

If we are being really honest, the question "which platform pays more, TikTok or YouTube?" is on the minds of everyone. Let's take it step by step:

Opportunities are increased on YouTube. AdSense, which displays advertisements before videos, sponsorships, merchandise, and even paid memberships are all available options. Those who are the most successful on YouTube, such as MrBeast, make millions of dollars by producing lengthy videos that are full of thinking.

In addition to live streaming with contributions and cooperation with businesses, TikTok also offers a fund for creators. As a result of ad integrations, celebrities such as Charli D'Amelio receive millions of dollars, although the revenue stability is lower here.

Also, let's not forget about YouTube Shorts, which is YouTube's response to the popularity of TikTok. The issue of "who pays more, YouTube or TikTok Shorts?" is still unanswered, despite the fact that the platform is now investing money in development.

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Case studies: who is in charge?

YouTube recordings of Nike's "Just Do It" campaign have become a cultural phenomenon. However, at the same time, they are developing trends that include celebrities through the platform of TikTok.

The company Old Spice uses TikTok and YouTube to immediately attract young people by posting humorous parodies on the latter platform.

The daring advertising efforts that Burger King does on TikTok and YouTube are well received by users. Are you familiar with the "Moldy Whopper?" If it were uploaded on TikTok, it would not be warmly received, yet it is a masterpiece on YouTube.

What should you pick?

Should you still be wondering, "Is it possible to make more money on YouTube or TikTok?" the answer to this question is dependent on your objectives:

  • Want to attract the attention of the zoomers in a short amount of time? This is TikTok.
  • Do you require a long-term audience? On YouTube.

Perfectly merged together. You have the ability to create brief films on TikTok that have the ability to direct users to larger material on YouTube. The most successful brands have made use of this method.

Now it is your turn; which option do you intend to select? Share your thoughts in the comments section, or try out both of the available choices simultaneously! Above all else, you should be present where your audience is.